OpenMarketingUganda
Head of Marketing
Shape launch messaging, product education, trade collateral, and channel campaigns for Imani's Uganda market entry.
Role details
Mission
- Help buyers understand a compact dissolvable sheet format while keeping claims factual, approved, and useful.
First 30 / 90 / 180 Days
30 days
- Audit current product messaging and claim approvals.
- Create a practical launch communications calendar.
90 days
- Deliver B2B sales collateral and product education assets.
- Set up feedback loops from sales conversations and trials.
180 days
- Build a repeatable campaign and content system for priority segments.
- Support regional-partner readiness with controlled messaging.
Responsibilities
- Own launch messaging, buyer education, content calendars, and campaign execution.
- Work with sales to create collateral for institutional buyers.
- Maintain claims discipline across website, print, and sales material.
- Coordinate product photography and packaging asset readiness.
Required Experience
- Marketing experience in FMCG, consumer goods, retail, hospitality, or B2B products.
- Strong copy, campaign, and project-management skills.
- Ability to translate unfamiliar categories into clear buyer education.
Preferred Background
- Uganda or East Africa brand launch experience.
- Trade marketing or retail activation.
- Experience managing designers, photographers, or agencies.
KPIs
- Campaign delivery cadence
- Sales collateral readiness
- Lead quality contribution
- Claims compliance
Case Exercise
- Shortlisted candidates may prepare a launch message framework for institutional buyers.
- Compensation is to be confirmed with shortlisted candidates.
- Apply through the website form and share relevant campaign examples if available.