The technology
We take the water out. You add it back.
A bottle of cleaner is mostly water. You pay to have that water bottled, trucked across the country and carried home — then you throw the bottle away.
We start with concentrated cleaning ingredients and dry them into thin sheets, taking the water out at the factory. When the sheets meet water again they dissolve — in 30 to 90 seconds for most products — and become ready-to-use cleaner. One Big pack of Floor Cleaner makes 18 litres.
So what reaches your home is only the part that cleans.
See how it worksA bottled cleaner and an Imani sheet, side by side| Compared | Bottled cleaner | Imani sheet |
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| What you carry home | A heavy bottle that is mostly water | A flat envelope of sheets |
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| Where it lives | A cupboard full of bottles | A drawer or one shelf |
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| On the way home | Can leak, spill or crack | Nothing to spill or break |
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| When it runs out | Another plastic bottle in the bin | Refill your bottle; the envelope composts |
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| What you pay for | Water, plastic and transport | The part that cleans |
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