Our story
We got tired of paying to ship water.
A bottle of cleaner is mostly water and mostly packaging. The active part weighs almost nothing. So we removed everything else and left the part that works — a sheet you add water to at home.
Sustainability
Less packaging, lighter freight, refills instead of replacements.
Innovation
The sheet format is the product. Everything follows from it.
Care
Ingredients you can read, published in full on every page.
Convenience
Flat refills through the letterbox — no delivery slot needed.
What we won't do
No vague green claims
Every number on this site has a source next to it. Where we don't have the data yet, we say so instead of rounding it up.
The people
[ portrait 4:5 ]
[ name ]
Founder
[ portrait 4:5 ]
[ name ]
Formulation
[ portrait 4:5 ]
[ name ]
Operations
[ portrait 4:5 ]
[ name ]
Customer care